An open international competition to design a new mixed use building in northern Teheran, Iran to house Benetton office space as well as market-rate housing and ground floor retail space. The building’s massing responds to the program’s stacking and segregation as well as the proportion of the site. The building brings the street scape into the site with an elevated bazaar that connects to retail storefronts. An LED media scrim wraps the building providing protection from the sun as well as activating the street facade with a flexible dynamic of moving images.
United Colors of Benetton Competition
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